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A Popular Alternative Music Shop

 

Do you enjoy listening to alternative music that differs from the same bland tunes you hear daily on the radio? Are you looking to find new alternative artists and expand your musical palette? At Heartland Records, we stock hundreds of alternative CDs and records for you to discover. We pride ourselves on introducing people to and developing their appreciation of new forms of music. Music lovers are sure to get a kick when they walk through our doors and see what we have to offer.

 

What is Alternative Music?

 

Alternative music has its roots in the 1960s with bands like The Velvet Underground, but achieved widespread popularity in the 1980s and 1990s with successful chart topping singles and albums from the likes of R.E.M and Nirvana. Various sub-genres have since emerged, including grunge, indie rock, Britpop, dream pop and more, all of which promote greater creative freedom compared to mainstream music.

 

Alternative music is known for its guitar-heavy sound and anti-commercial ethos. Lyrics often address social issues, bands tend to play in smaller clubs, artists prefer recording for independent labels, and popularity is more commonly achieved via word of mouth rather than large marketing campaigns. This makes the music more exciting and less derivative.

 

Choose from an Extensive Selection of Records & CDs

 

Our alternative music shop in Melbourne boasts a large amount of vinyl records and CDs. Whether you want music from world renowned artists like Nirvana and The White Stripes or relatively obscure groups, we’ve got you covered. Our store has an entire section devoted to alternative music, all of which has been categorised by artist to make it easier for you to find what you want. We’re confident you’ll discover new music you’ll love that provides hours of listening pleasure.

 

Enjoy Our Alternative Music Selection Today

 

The selection of alternative music at Heartland Records is second to none. Visit our alternative music shop today to explore our range in-store, or browse and order online from the comfort of your home. You can also call us on (03) 9329 9636 or enquire online to learn more about our range or enquire about a specific artist.